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A New Kind Of American Gothic
Related to country: United States

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A different kind of American Gothic:
By JAMMAL SMITH, Guardian Business Desk -
Nassau, Bahamas:



New reports suggest an increasing number of American baby boomers are watching their life savings evaporate as the stock market and indeed the economy tank. It's a phenomenon that threatens to rob them of their dreams of a home in the sun and our second home market of their once-sizable investment power.

In a new survey conducted by the American Association of Retired Persons, more than 50 percent of Americans between 55 and 64 have had to cancel their travel plans due to the downturn in the economy. That's to say nothing of any plans to buy a home in the Caribbean.

Another research study is sending just as powerful a message our way. It reveals that more than half of retired Americans cut down their 1Q spending because of worsening economic conditions. The upper-class is by no means immune, as 21 percent of wealthy 60-year-olds are also canceling, shortening or otherwise postponing vacations due to the economy. Some 22 percent are also contributing less to charities, says the Bell Investment Advisors research.

The study participants had a minimum $1 million in investment assets and as such represent the target market for this second-home destination. It's worth noting that more than 70 percent of the resort development projects expected to take place over the next 10 years depend on second-home or hotel-condo sales in order to win their own financing.

But clinching that deal has now become all but impossible in too many cases. It's understandable, say U.S. analysts. They've watched as thousands of baby boomer playing on Wall Street have had 20 or 30 years worth of stock investments — and their accumulated gains — stripped in as little as six to 12 months. Any shares, for example, held in General Motors has now been reduced to their 1958 value, well below what many Americans would have purchased them for.

All and all, it means that more of those U.S. citizens at the height of their earning power and at the top of the corporate totem pole have been forced back to square-one in terms of investments.

They're scrambling, many of them, to re-lay nest eggs that were otherwise supposed to have afforded them the $500,000 to $2 million homes of a Nassau or Harbour Island.

The effects of that changing focus may already be felt by developers here.

As Guardian Business reported last April, Atlantis had only sold about 60 percent of the 495 hotel-condo units it began to hawk two years earlier.

Those suites start at $730,000 and allow the owner 90 days of use annually, with the unit then thrown into the Atlantis pool of guest rooms for the remaining days. The hotel and owner share profits when a guest books the condo. It's a relationship not unlike those offered by other developers and tailor made to the kind of baby boomer American who once had the income to manage such a buy.

There may in fact be too many resort developers still counting on those deep pockets now considerably shallower.

According to a recent KPMG survey canvassing the opinions of regional bankers, our hotel and second home supply may well outweigh demand, something likely contributing to the banking industry's collective decision to remove The Bahamas from the list of Caribbean destinations they feel are best able to weather the global economic storm. That deteriorating state is entirely owing to fallout from the U.S. subprime collapse, an ensuing credit crunch and the skyrocketing fuel costs that have only exacerbated the decline.

With all those balls in the air, baby boomers, that generation born after the Second World War and before the mid 1960s, have largely canceled some of the lavish retirement plans that our tourism industry is increasingly focused on fulfilling.

July 4, 2008 | 9:58 AM Comments  0 comments

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