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Proudfoot Consulting: Caribbean Banks Growing, But Face A New Set Of Challenges
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Firm: Caribbean Banks Growing, But Face New Challenges -
Bahama Journal -
Nassau, Bahamas:


Although banks in the Caribbean are thriving, financial firms are facing a new set of challenges, according to Proudfoot Consulting, a global management consulting firm based in the United States.

The firm announced that it is witnessing promising growth coupled with operational "growing pains" across Caribbean financial services institutions.

The Caribbean, long dominated by foreign-owned banks, is now home to a growing number of strong, indigenous financial firms and with this transformation and the region’s recent economic progress have come greater demands for management, skill and process sophistication in its financial institutions, the company reported.

"Given their rapid evolution and large-scale growth, it is imperative that financial services firms take aggressive action to manage the changes, process demands and costs associated with expansion. During our work in Caribbean banks, we’ve seen convoluted processes, underutilized sales forces and antiquated methods of customer care," said John Hayes, managing director of financial services at Proudfoot.

"All of these issues must be addressed to ensure profitable growth."

The firm pointed out that while banks in many other American regions are suffering from the global credit crunch and US housing market fallout, overall, banks in the Caribbean are booming.

According to the Economic Commission for Latin America and the Caribbean (ECLAC), GDP growth for Caribbean countries is expected to average 4.9 percent this year, despite a US slowdown. This comes on the heels of six years of solid expansion, during which the Caribbean averaged over 5 percent GDP growth each year.

Increasing domestic prosperity, trade diversification and foreign direct investment have helped to deliver double-digit growth in mortgage, consumer and industrial/commercial lending across much of Latin America and the Caribbean.

According to Mr. Hayes his firm has found that many bank branches are not operating cost effectively.

"They need to be transformed from simple transaction centers to revenue-generating sales channels," he said. "Perhaps the biggest challenge is to change the culture within the branch so that employees are empowered, listen to customers and understand their needs."

From its experience serving Caribbean banks, Proudfoot finds that they frequently suffer from:

Insufficient management structure – Banks are missing key elements in planning, forecasting and scheduling processes. They often need assistance in identifying current and future workloads, in developing appropriate key performance indicators (KPIs) and in reporting, as well as establishing appropriate review meetings between supervisory and operational levels.

Cost control problems – Given the escalating costs across nearly every input, departments, branches and projects are frequently over budget, with no cost reduction plans in place.

Insufficient organizational structure – Existing organization design, roles and responsibilities are inadequate to support the growing business.

Skill scarcity – Challenges are widespread for skilled talent attraction, retention and turnover, while compensation expectations for top talent are increasing.

Vendor and procurement issues – Management systems are often inadequate or ineffective for managing vendors, contractors and subcontractors. Bid processes are not streamlined, and contracts often fail to include performance and exit clauses.

Project management deficit - Project management methodologies, tools, and metrics are not comprehensive, or may be inconsistently applied, misunderstood or not even fully embraced.


While much of Proudfoot’s client work is confidential, the firm recently completed a partnership with Doral Financial Corporation in Puerto Rico during which they helped the bank deliver over US$37 Million in annualized cost reduction and revenue enhancements through process re-engineering, retail branch improvements and back office efficiencies.

The company is currently conducting a business review of another Caribbean-based financial institution, and it has noted increased interest in organizational transformation from several other consumer and commercial banks in Puerto Rico, the Cayman Islands and Jamaica.

July 16, 2008

July 18, 2008 | 5:06 PM Comments  0 comments

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